designduo

we cultivate what makes your business unique.

3

designduo

we cultivate what makes your business unique

WELCOME TO OUR NEW HOMEPAGE | STILL WORKING ON VERSION 1.0

3

WE DO WHAT WE DO BEST – WE DESIGN

Through design thinking we inspire and facilitate the process.

We foster what makes your business, products, services, and user experiences unique.

WE DO
WHAT WE DO BEST
– WE DESIGN

Through design thinking we inspire and facilitate the process.
We foster what makes your business, products, services, and user experiences

GRAPHIC DESIGN

The Final Touch

STRATEGIC DESIGN

A Guiding Star

A common understanding of the goal.

We work strategically with the overarching goal – a vision for where your company is going.
Strategic design solutions visualize and create coherence between the company’s idea, services and identity.
Throughout the design process we work systematically and creatively with the difference between where your business is now and where you wish to go to make a significant difference in the market.
All companies are unique. Below we describe three different journeys of design as inspiration for how to work with design in your company.

STAYING ICONIC | STEP BY STEP | KICK-START

STRATEGIC DESIGN

A common understanding of the goal and a guiding star.

We work strategically with the overarching goal – a vision for where your company is going.

Strategic design solutions visualize and create coherence between the company’s idea, services and identity.
Throughout the design process we work systematically and creatively with the difference between where your business is now and where you wish to go to make a significant difference in the market.

All companies are unique. Below we describe three different journeys of design as inspiration for how to work with design in your company.

STAYING ICONIC | STEP BY STEP | KICK-START

BANG & OLUFSEN

Staying iconic

magical

MELIN MEDICAL

Kick-start

skills | timing

NORTEC SYSTEM

Step by Step

courage | will

BANG & OLUFSEN

Staying iconic

magical

MELIN MEDICAL

Kick-start

Skills | timing

NORTEC

Step by Step

Courage | will

BANG & OLUFSEN

Staying iconic

magical

MELIN MECICAL

Kickstart

Skills | timing

NORTEC SYSTEM

Step by Step

Curage | will

PRODUCT DESIGN

Our Core

DESIGN ADDS VALUE

Through design and innovation your company will be able to differentiate.

In the design process we work systematically and creatively with the difference.

between where your business is now and where you wish to go,

to make a significant difference in the market.

PRODUCT DESIGN

DESIGN ADDS VALUE

In our book, new designs must clearly show that they were created by a living being. Our philosophy is to offer customers much more than the actual product by giving them a human face and a beating heart.

SCANDINAVIAN DESIGN TRADITION
As architects, we have a holistic approach – creating the framework for good living. Our task is to create carefully thought through functionality, surprising elements and beautiful details of importance to the overall product experience and care for the person who is going to own and use the product.
We create long-lasting designs for the benefit of users and environment.

AUDIO VISUAL

THE OVERALL EXPERIENCE

Interrelationship between aesthetics, technology, ease of use, and modern lifestyle & interior.
The philosophy is to offer much more than good sound and picture.

Speakers with Danish class and Aesthetic goddesses – wrote the press about the many award-winning products we have designed in collaboration with Jamo.

We have set new standards for the industry and brought the first Danish products into Apple stores.

APPLIANCE

USER'S AMBASSADOR

HUMAN FACTORS

Knowledge of users is crucial to make targeted product development. With common sense and low budget research it is possible to analyze and collect information about how consumers live, think, and what they dream of.

HOME | SEMI-PROFESSIONAL | PROFESSIONAL

FACTS MUST APPEAL TO EMOTIONS. Design aims to solve a problem in the simplest way possible and create the greatest possible experience and value. The goal is that a new product must above all be a good tool and a great experience for the user.

ELECTRONICS

A COMPETITIVE PARAMETER

We have designed a variety of technical B2B products. In a segment where requirements for functionality and price are dominant, and a market flooded by cheap copies, it is a challenge to convince users of technical superiority.

DESIGN & INNOVATION MAKE THE DIFFERENCE
The company profile and product line must reflect a credible coherence between technology, product identity and ease of use. Innovation and design – of form, function, use, and experience will differentiate your products and services from competitors.

INTERIOR

SCANDINAVIAN DESIGN TRADITION

In our book, new designs must clearly show that they were created by a living being. We give things a human face and a beating heart.

WHOLE & DETAIL
It is decisive to the success of any product to be part of a larger context both in relation to the company and brand, the users, and the context of time

A product with a high degree of finishing and detailing holds special value. A carefully planned function, a surprising element or a beautiful detail has an impact on the overall product experience.

SOCIETY & SERVICE

GOOD SERVICE IS GOOD BUSINESS

Design is a method to solve problems. We focus on wholeness. This is a competence that we can use to formulate values and complex processes.

Service design provides a better user experience. thought-out service management will have a positive impact on the bottom line.

DESIGN OF SERVICES
For all our customers, service is a crucial part of their business – and for some it is the entire business. Our design concepts focus on the end-user experience as well as daily service and technical support

GRAPHIC DESIGN

The Final Touch

GRAPHIC DESIGN

VISUAL IDENTITY

ONE DIRECTION

An identity program is a tool that provides direction on communication and a clear and identifiable profile.

A visual identity increases the credibility of your business, products and services.

PRODUCT GRAPHICS

ATTENTION TO DETAIL

Good graphics is essential to functionality and greatly enhance the total product experience.

Product graphics is often an underestimated discipline. We see product graphics as an integral part of any product design.

GUI & DIGITAL

GRAPHICAL USER INTERFACE

The user interface is crucial to the success of a product. A well thought out and well-structured GUI makes operation simple and appealing for the user. Great GUI makes users self-reliant, and creates a close and valuable relationship between user, product and company.

PORTFOLIO

Since 1993 we have cooperated with a wide range of different businesses in Denmark and abroad.
This has provided experience, insight and inspiration which we bring with us in new development assignments.

Our portfolio shows a variety of different projects, which we have been fortunate to help develop in cooperation with our fantastic clients.
The portfolio is a visual index of our products and experience over the years. With our website, we would like to tell a story about design and how design can be used in a very broad perspective.

Birgitte Smedegaard & Sine Weis Damkjær